No surprise — Taylor Swift’s 1989 tour continues to do blockbuster business.
Taylor Swift takes her 1989 World Tour back to No. 1 on this week’s roundup of Hot Tours (see list, below) for the third time since hitting the road in the U.S. in May. Fueling this top ranking are $28 million in sales from five shows at three of the tour’s 17 North American stadiums on the tour schedule, Chicago’s Soldier Field, Gillette Stadium in Foxborough, Mass., and Vancouver’s BC Place Stadium.
The two-show run on July 18-19 at Soldier Field was a return engagement for Swift who first headlined at the Chicago venue in 2013 during her Red tour. Ticket sales at the stadium rose this year with a jump in single-show attendance by 4,245 seats.
The Gillette Stadium run on July 24-25 marked the pop star’s fourth consecutive tour to play the Boston-area venue. She has sold out a total of seven concerts at the stadium since her headlining debut on June 5, 2010, during the Fearless tour. Her overall sales at Gillette lands at $33.7 million from 395,229 sold seats.
The final stadium this week, BC Place in Vancouver, also hosted the singer-songwriter during the Red tour two years ago and reported a rise in sold tickets this summer. Attendance for her Aug. 1 event was 41,463, an increase of 321 fans.